El compromiso con la sostenibilidad ya no es una opción, es una responsabilidad. Y en Ibéricos Pefrán lo asumimos como parte esencial de nuestro día a día a través del proyecto ‘Pefrán Sostenible’, una iniciativa que engloba acciones enfocadas en la eficiencia energética, la reducción de residuos y el desarrollo de envases sostenibles que minimicen nuestro impacto ambiental.
¿Por qué importa el envase en un embutido ibérico?
En el mundo de la alimentación, el envase no solo cumple una función estética. Es clave para la conservación del producto, la seguridad alimentaria y también para el impacto ambiental. Por eso, dentro de nuestro plan sostenible, trabajamos activamente para reducir el uso de plásticos en nuestros productos y optar por alternativas más respetuosas con el entorno.
Nuestros envases:
- Utilizan menos plástico sin comprometer la calidad del embutido.
- Están diseñados con materiales reciclables o fácilmente separables.
- Están en línea con una cadena de producción más consciente.
- Se adapten a las nuevas demandas de los consumidores, cada vez más comprometidos con el medio ambiente.
Parte de un proyecto más amplio: ‘Pefrán Sostenible’
La reducción del plástico es solo una de las medidas incluidas en nuestro proyecto ‘Pefrán Sostenible’, que también contempla:
- La instalación de paneles fotovoltaicos en el 95 % de nuestras cubiertas, que generan el 25 % del consumo energético de nuestra producción.
- La disminución de más de 250 toneladas de CO₂ anuales, el equivalente a la absorción de más de 330 árboles en 10 años.
- El uso de cartón con certificación FSC, que garantiza una gestión responsable de los recursos forestales.
Todo ello con un objetivo claro: producir embutidos de calidad respetando nuestro entorno.
En Ibéricos Pefrán creemos que un buen producto no termina en la elaboración. Desde la selección de la carne hasta el tipo de envase, todo forma parte de una misma filosofía: hacer las cosas bien, con responsabilidad y sentido común.
Si quieres conocer más sobre cómo trabajamos y qué diferencia a nuestros embutidos, descubre nuestra selección y forma parte del cambio.
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