{"id":3049,"date":"2026-04-20T10:00:00","date_gmt":"2026-04-20T08:00:00","guid":{"rendered":"https:\/\/www.ibericospefran.com\/?p=3049"},"modified":"2026-03-30T12:37:30","modified_gmt":"2026-03-30T10:37:30","slug":"ibericos-para-turistas-hosteleria","status":"publish","type":"post","link":"https:\/\/www.ibericospefran.com\/en\/ibericos-para-turistas-hosteleria\/","title":{"rendered":"\u00bfC\u00f3mo conquistar el paladar del turista?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Con el cambio de estaci\u00f3n en abril, tambi\u00e9n comienza a llegar el flujo de turistas internacionales, lo que convierte a los <strong>ib\u00e9ricos para turistas<\/strong> en una oportunidad clave para hoteles, restaurantes y distribuidores B2B. Esta demanda va aumentando de forma progresiva hasta la llegada y el transcurso del verano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfEn qu\u00e9 nos influye?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En Pefr\u00e1n sabemos que productos como el lomo ib\u00e9rico, as\u00ed como las tablas de degustaci\u00f3n, no son un plato m\u00e1s en la carta, sino que representan una parte esencial de la cultura gastron\u00f3mica espa\u00f1ola.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para muchos turistas, probar un buen ib\u00e9rico no es solo comer. Es cumplir un deseo, vivir una experiencia aut\u00e9ntica y disfrutar de la gastronom\u00eda mediterr\u00e1nea que esperan encontrar desde que reservan su viaje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00f3mo marcar la diferencia.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un turista pide un plato de ib\u00e9ricos est\u00e1 comprando tradici\u00f3n, calidad y una historia para recordar. Por ello, cuidar los detalles es imprescindible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La calidad del producto es, sin duda, el pilar principal. Pero la puesta en escena tambi\u00e9n juega un papel fundamental. La forma en la que llega el producto a la mesa marca la diferencia entre una experiencia memorable y una experiencia que no consiga cumplir las expectativas del cliente y, por tanto, provoque decepci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>El mejor aliado para la hosteler\u00eda.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El turista pasa gran parte de sus d\u00edas recorriendo ciudades, visitando lugares o relaj\u00e1ndose en una terraza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como cualquier persona, busca que sus vacaciones sean para disfrutar sin complicaciones, y es ah\u00ed donde la oferta gastron\u00f3mica puede conseguir adaptarse con decisiones estrat\u00e9gicas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Opciones listas para compartir: <\/strong>las tablas mixtas de embutidos, loncheados premium y packs de aperitivos, facilitan la elecci\u00f3n del cliente y fomentan el consumo compartido, una de las formas m\u00e1s sencillas y habituales de poder disfrutar de los productos ib\u00e9ricos.<\/li>\n\n\n\n<li><strong>Servicio r\u00e1pido:<\/strong> los formatos preparados para compartir ofrecen una gran ventaja, ya que permiten servir r\u00e1pida y eficazmente en mesa, algo esencialmente importante durante la temporada alta. Esto mejora la eficiencia del servicio ofrecido y aumenta notoriamente la satisfacci\u00f3n del cliente.<\/li>\n\n\n\n<li><strong>Versatilidad:<\/strong> los turistas tienden a romper los horarios tradicionales de las comidas. Los productos ib\u00e9ricos encajan a la perfecci\u00f3n en un brunch, aperitivos y cenas informales, permitiendo mantener una oferta atractiva durante toda la jornada.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La importancia del storytelling.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El origen del producto es un factor realmente valorado por el turista internacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explicar aspectos como la historia del producto, la alimentaci\u00f3n del cerdo o el proceso de curaci\u00f3n del embutido ib\u00e9rico transforma una simple venta en una experiencia gastron\u00f3mica \u00fanica y completa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este peque\u00f1o gesto, satisfacemos la curiosidad del cliente, generando valor en la experiencia, lo cual ayuda a la exclusividad del producto y su precio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la temporada tur\u00edstica, la clave del \u00e9xito est\u00e1 en alinear la oferta con las expectativas de quienes visitan Espa\u00f1a. Ajustar el surtido a cada temporada y apostar por los formatos adecuados es la acci\u00f3n m\u00e1s inteligente que se puede llevar a cabo, ya que puede marcar la diferencia en la rentabilidad y rotaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contar con proveedores expertos tambi\u00e9n puede ayudar a identificar qu\u00e9 productos priorizar para maximizar las ventas y garantizar una experiencia satisfactoria para el cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/www.ibericospefran.com\/en\/\">Pefr\u00e1n<\/a>, no solo suministramos ib\u00e9ricos. Tambi\u00e9n ayudamos a hoteles, restaurantes y distribuidores a elegir los formatos, packs y presentaciones que mejor funcionan en retail y hosteler\u00eda. \u00a1Descubre nuestra<a href=\"https:\/\/www.ibericospefran.com\/en\/nuestra-despensa\/\"> gama de productos<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Con el cambio de estaci\u00f3n en abril, tambi\u00e9n comienza a llegar el flujo de turistas internacionales, lo que convierte a los ib\u00e9ricos para turistas en &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.ibericospefran.com\/en\/ibericos-para-turistas-hosteleria\/\"> <span class=\"screen-reader-text\">\u00bfC\u00f3mo conquistar el paladar del turista?<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":3051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[73],"tags":[90,61,79,62,56,133,132],"class_list":["post-3049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productos","tag-embutidos-ibericos","tag-embutidos-pefran","tag-ibericos-de-salamanca","tag-ibericos-pefran","tag-productos-pefran","tag-temporada-alta","tag-turismo-gastronomico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo conquistar el paladar del turista? 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